“NEW PULSE” modernizes Incheon’s existing Samsan Agricultural Products Wholesale Market, bringing new vitality and transformation through four design concepts: Practical Flow, User & Utility, Linked Design, and Sustainable Executable.

The plan optimizes logistics with three corporation-specific auction buildings, a clear one-way circulation system, separated pedestrian and vehicle routes, and integrated infrastructure including cold-chain storage and vertical freight conveyors. The sales building combines balanced wholesale shops with consumer-oriented spaces such as Green Street and an Event Plaza.

A horizontal façade harmonizes with the surrounding context while emphasizing the market’s symbolic presence from the expressway. Low-E double glazing, aluminum panels, and BIPV further enhance environmental performance and sustainability.